The Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

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The Fall of Advertising and the Rise of PR
Language: en
Pages: 320
Authors: Al Ries, Laura Ries
Categories: Business & Economics
Type: BOOK - Published: 2004-05-11 - Publisher: HarperBusiness

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of
Summary: The Fall of Advertising and the Rise of PR
Language: en
Pages: 15
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2014-11-12 - Publisher: Primento

The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR". This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories
The Fall of Advertising and the Rise of PR
Language: en
Pages: 320
Authors: Al Ries, Laura Ries
Categories: Business & Economics
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of
Principles of Advertising
Language: en
Pages: 427
Authors: Monle Lee, Carla Johnson
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Psychology Press

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Advertising and Public Relations
Language: en
Pages: 180
Authors: Stan Tymorek
Categories: Advertising
Type: BOOK - Published: 2010 - Publisher: Infobase Publishing

Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.