The 22 Immutable Laws of Branding

Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step ...

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

More Books:

The 22 Immutable Laws of Branding
Language: en
Pages: 272
Authors: Al Ries, Laura Ries
Categories: Business & Economics
Type: BOOK - Published: 2009-10-06 - Publisher: Harper Collins

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like
The 22 Immutable Laws of Marketing
Language: en
Pages: 160
Authors: Al Ries, Jack Trout
Categories: Marketing
Type: BOOK - Published: 1994 - Publisher: Profile Books(GB)

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
The 22 Immutable Laws of Marketing
Language: en
Pages: 160
Authors: Al Ries, Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2009-10-13 - Publisher: Harper Collins

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
The 22 Immutable Laws of Branding by Al Ries and Laura Ries (Summary)
Language: en
Pages:
Authors: QuickRead, Lea Schullery
Categories: Study Aids
Type: BOOK - Published: - Publisher: QuickRead.com

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to build a product or service into a World-Class Brand. Imagine walking into a pharmacy in search of a new shampoo.
Summary of
Language: en
Pages:
Authors: QuickRead, Lea Schullery
Categories: Branding (Marketing)
Type: BOOK - Published: 2020 - Publisher:

QuickRead presents a summary of "The 22 Immutable Laws of Branding" by Al Ries and Laura Ries:Learn how to build a product or service into a World-Class Brand. Imagine walking into a pharmacy in search of a new shampoo. As you browse the shelves, you're met with countless options. How