Ogilvy on Advertising in the Digital Age

This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

Ogilvy on Advertising in the Digital Age

Ogilvy on Advertising in the Digital Age

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

More Books:

Ogilvy on Advertising in the Digital Age
Language: en
Pages: 288
Authors: Miles Young
Categories: Education
Type: BOOK - Published: 2018-01-16 - Publisher: Bloomsbury Publishing USA

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in
Advertising in MENA Goes Digital
Language: en
Pages: 226
Authors: Ilhem Allagui
Categories: Social Science
Type: BOOK - Published: 2019-04-04 - Publisher: Routledge

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to
Innovations in Magazine Publishing
Language: en
Pages: 202
Authors: Simon Das, David Stam, Andrew Blake
Categories: Social Science
Type: BOOK - Published: 2021-05-06 - Publisher: Routledge

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed
Digital Media Effects
Language: en
Pages: 264
Authors: W James Potter
Categories: Social Science
Type: BOOK - Published: 2021-01-15 - Publisher:

With mobile devices and easy access to the internet, people are now in constant connection with news and entertainment, as well as contributing to content through social media. This book focuses on the unique effects these digital media have, making students aware of media's omnipresence in their lives.
Narrative Advertising Models and Conceptualization in the Digital Age
Language: en
Pages: 360
Authors: Y?lmaz, Recep
Categories: Business & Economics
Type: BOOK - Published: 2017-02-01 - Publisher: IGI Global

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the

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