How Cool Brands Stay Hot

WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical ...

How Cool Brands Stay Hot

How Cool Brands Stay Hot

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies to market to these age groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, Converse, MTV and Forever21, it guides you in developing the right strategies to reach this critical age group and leave a lasting impact on your business. Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

More Books:

How Cool Brands Stay Hot
Language: en
Pages: 312
Authors: Joeri Van Den Bergh, Mattias Behrer
Categories: Business & Economics
Type: BOOK - Published: 2016-04-03 - Publisher: Kogan Page Publishers

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies to market to these age groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives
How cool brands stay hot / druk 1
Language: nl
Pages: 288
Authors: Joeri Van den Bergh, Mattias Behrer
Categories: Business & Economics
Type: BOOK - Published: 2014-11-25 - Publisher:

Gids voor een marketingstrategie gericht op jongeren.
How Cool Brands Stay Hot
Language: en
Pages: 272
Authors: Joeri Van den Bergh, Mattias Behrer
Categories: Business & Economics
Type: BOOK - Published: 2011-02-03 - Publisher: Kogan Page Publishers

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this
How Cool Brands Stay Hot, 3rd Edition
Language: en
Pages: 312
Authors: Joeri Van Den Bergh
Categories: Business & Economics
Type: BOOK - Published: 2016 - Publisher:

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
Experiential Marketing
Language: en
Pages: 320
Authors: Shirra Smilansky
Categories: Business & Economics
Type: BOOK - Published: 2017-12-03 - Publisher: Kogan Page Publishers

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows