Brands Geographical Origin and the Global Economy

An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans.

Brands  Geographical Origin  and the Global Economy

Brands Geographical Origin and the Global Economy

An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.

More Books:

Brands, Geographical Origin, and the Global Economy
Language: en
Pages: 368
Authors: David M. Higgins
Categories: Business & Economics
Type: BOOK - Published: 2018-05-26 - Publisher: Cambridge Studies in the Emerg

An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.
The Transformation of EU Geographical Indications Law
Language: en
Pages: 276
Authors: Andrea Zappalaglio
Categories: Law
Type: BOOK - Published: 2021-05-26 - Publisher: Routledge

Linking traditional and local products to a specific area is increasingly felt as a necessity in a globalised market, and Geographical Indications (GIs) are emerging as a multifunctional tool capable of performing this and many other functions. This book analyses the evolving nature of EU sui generis GIs by focusing
The Brand and Its History
Language: en
Pages: 428
Authors: Patricio Sáiz, Rafael Castro
Categories: Business & Economics
Type: BOOK - Published: 2022-03-17 - Publisher: Routledge

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins
Research Handbook on the World Intellectual Property Organization
Language: en
Pages: 496
Authors: Sam Ricketson
Categories: Law
Type: BOOK - Published: 2020-08-28 - Publisher: Edward Elgar Publishing

2020 marks the 50th year of the coming into force of the World Intellectual Property Organization (WIPO) Convention 1967 and the formal establishment of WIPO. This unique and wide-ranging Research Handbook brings together eminent scholars and experts who assess WIPO's role and programmes during its first half-century, as well as
A Search for Competitive Advantage
Language: en
Pages: 102
Authors: John F. Wilson, Ian Jones, Steven Toms
Categories: Business & Economics
Type: BOOK - Published: 2021-06-29 - Publisher: Routledge

This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on how British industrial firms achieved a competitive advantage. With contributions on industrial cartelisation, organisational structure, the quality of British management, marketing and trade marks, labour relations, and technological innovation,