Branded Faith

Branded Faith is a book that will pique the interest of church leaders who desire to reach their communities in today's generation.” DR. DAVID ANDERSON BRIDGEWAY COMMUNITY CHURCH AUTHOR, GRACISM: THE ART OF INCLUSION “Articulate and ...

Branded Faith

Branded Faith

Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.

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Branded Faith
Language: en
Pages: 180
Authors: Rajkumar Dixit
Categories: Religion
Type: BOOK - Published: 2010-06-07 - Publisher: Wipf and Stock Publishers

Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has
Outcasts: Short Stories
Language: en
Pages: 168
Authors: Nick Wisseman
Categories: Fiction
Type: BOOK - Published: 2012-02-27 - Publisher: Nick Wisseman

A collection of short reads with elements of fantasy, science fiction, history, mystery, and horror. Unwilling saviors, fumbling gods, speechless leaders, helpless villains, misguided detectives, abandoned heroes, misled daughters, repentant adulterers, murdered authors, jilted conquerors ... These are my outcasts. And these are their stories. ~~~~ This anthology includes the
Holy Madness
Language: en
Pages: 544
Authors: Georg Feuerstein
Categories: Religion
Type: BOOK - Published: 2013-10-09 - Publisher: SCB Distributors

This book traces the shadowy tradition of “holy madness/crazy wisdom” from the Holy Fools of early Christianity, through the great adepts of India and Tibet, up to the controversial gurus of today. In our day, when even the Dalai Lama has warned Western seekers to choose their teachers carefully, Feuerstein
The Age of Evangelicalism
Language: en
Pages: 221
Authors: Steven P. Miller
Categories: History
Type: BOOK - Published: 2014 - Publisher: Oxford University Press, USA

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The Logic of Intersubjectivity
Language: en
Pages: 290
Authors: Darren M. Slade
Categories: Religion
Type: BOOK - Published: 2020-08-27 - Publisher: Wipf and Stock Publishers

To survey harsh criticisms against Brian Douglas McLaren (1956‒), readers gain the inaccurate impression that he is a heretical relativist who denies objective truth and logic. While McLaren's inflammatory and provocative writing style is partly to blame, this study also suspects that his critics base much of their analyses on